Victor Nosi

Victor Nosi is the non executive chairman of Birdi®. He has worked for several blue chip companies that inclued Absa, SAB, Sasol and also South African Airways. Most of these positions are in Marketing Communications.

Victor is also a trustee of Nelson Mandela Children's Fund.

Getting more South Africans to Birdi®
Birdi®, a proudly South African company, was born out of the association between the initial members of the Birdi® Golf Apparel Close Corporation and Morui Investment Holdings.

Charlene Lewison

Charlene is the Marketing and Sales Director of Birdi® Clothing (Pty) Limited. She is the designer and coordinator of the Birdi® range of golf apparel, which includes planning, production, and manufacturing.

Her experience in the clothing industry dates back many years having worked with companies such as Rhamani Enterprises and Ronald Sassoon.

PGA of SA Yearbook 2008 - A little Birdi® told me…
Birdi® Golf Apparel has been styling SA golfers for the past
15 years and is one of our most recognisable golf brands.

Boss of the Year Award Nominee 2008 - Certification of Commendation

Reaching for the Sky - CEO Sept Special Edition

A Creative Mindset
Charlene Lewison is marketing and sales Director of Birdi® Golf Apparel...

My Joburg...
She never regrets a buying decision...

Textile Love Affair
With her long jet-black hair, piercing blue eyes and flawless porcelain skin, one could easily mistake Charlene Lewison for a chic Parisian.

PGA Golf Show and Telkom PGA Championship - A Huge Success – Thank you!

Business Day - Vital Signs Charlene Lewison

Birdi® is Best - CEO Magazine Cover
Birdi® is a highly acknowledged company that has been serving the golf fraternity and corporate organisations for 16 years, during which time it has become a leading golf brand. Birdi® was born out of the association Birdi® Golf Apparel Close Corporation and Morui Investment Holdings.

SMME  AFRICA AWARDS 2010
Charlene receiving the Award for Birdi® Golf Apparel in the Trade Sector Category of the SMME Africa Awards 2010 in conjunction with Africagrowth Institute in partnership with private sector institutions – at a banquet gala dinner held at The Birchwood Hotel on 21st October 2010.

South Africa's Most Influential Women in Business and Government Awards 2011/2012
With gratitude and appreciation I feel honored to be a finalist for this prestigious award.  I will endeavor to be totally committed in the sharing and development of our South African economy.  I look forward to receiving my award.

Honouring Women of Substance & Vision - MIW 2011 Finalists

Golfing's Fashionista
Charlene Lewison has transformed her father’s young golf apparel brand, Birdi, into a phenomenon competing head-to-head with established international brands on golf courses not only in South Africa but around the world. She tells us her story.

Fairway Fashion
Pairing a penchant for fashion with a keen business mind, Elton Hill's Charlene Lewison is taking her company to the top.

Len Lewison

Len is the Managing Director of Birdi® Clothing (Pty) Ltd and has been actively involved in the company since 1996, at which time he also involved his daughter Charlene, and they set about developing the company and the Birdi® brand into one of the top local produced Golf ranges in South Africa.

An active golfer for many years at Killarney Golf Club (Where he is a past Captain) Len's focus and understanding of the golfing requirements at all levels of the game has held him in good stead.

Behind the Scenes
Meet the man behind the title... this month it’s Len Lewison, CEO: Birdi® Golf Apparel

The Power Behind The Brand